Drinks2U Assignment 3 Essay

Drinks2U Assignment 3 Essay Drinks2U Assignment 3 Essay Part C: You’re Marketing Plan Kenneth Agbatutu Dr. William Creamer Marketing Management (MKT 500) Monday August 25, 2014 Executive Summary Have you ever wished that you could have alcoholic drinks delivered to you instead of going out to go buy it? If you have, then Drinks2U provides the convenience of receiving your alcoholic beverages by simply making a phone call. We will deliver to your address and enable you to drink comfortably from the safety of your home. Drinks2U was created to make delivering alcohol to your front door as simple as ordering a pizza. The alcoholic beverages would be at state minimum prices and there would be a flat rate delivery fee. Safety measures have been developed and age verification is one of the business’s primary focuses. The sales of Drinks2U are expected to increase rapidly from advertising and word of mouth on social media. Creating a brand is creating the culture of the product. In order, to become a successful business it is important that the company build valued relationships with its customers. Drinks2U helps customers not waste their time by go ing out to get drinks when they can just call to have them delivered. Time is valuable and when you have delivery services for so many others things such as food and clothes why not have it for your alcohol as well. Branding/Pricing/ Distribution Strategy Branding, pricing, and distribution are very important parts of a strategic marketing plan in developing you company. The purpose of marketing plan is to help a company make as much profit as they can each year. The marketing strategy can always change and will never stay the same. Drinks2U branding strategy will be to establish an identity that is easily relatable. The brand of Drink2U is young, hip and just the mention of Drink2U evokes a certain connation. Creating a brand is important in creating the culture of the product. Branding will be done through cultural promotion. The slogan of Drinks2U would â€Å"Out of drinks and want to keep the party going, Call Drinks2U and will be there in no time with the alcohol showing†. The logo would consist of an employee on a bike with drinks in the cart. The distribution strategy would be for Drinks2U to be marketed in states where there are fewer restrictions on the sales of alcohol p rimarily in California. Holidays and special events tend to dictate the sales of alcohol. Over the next five years, Drinks2U seeks to expand distribution throughout the United States and also partner with ABC stores. In partnering with ABC stores, Drinks2U would provide the delivery service to their clients’ thus increasing revenue. . In developing a market strategy a specific demographic will need to be targeted. Drinks2U target audience will be 21 and up. The marketing strategy will focus on young men. Research shows that men age 18 to 49 drink the most and a survey reports that 55 percent of men prefer beer, 21 percent favor liquor and 20 percent favor wine (Berman, 2013). According to the Beer Institute, the trade organization for the U.S. malt beverage industry, New Hampshire leads the country in beer consumption per capita, followed by North Dakota, Montana, South Dakota and Wisconsin (Berman, 2013). Customers of Drinks2U will more than likely submit orders i n the late afternoon, evening, and late night. Drink2U will be marketed by utilizing ads, commercials and other social avenues. Marketing Strategy 1. Research Industry a. Determine what products we will market b. Determine who I will market too c. Determine Income Objectives 2. Build Awareness a. How will I market Product Drinks2U prices their products with the client in mind. Drinks2U wants to provide a reasonable price to the customer while still making a profit. Value pricing is practiced so that customers are retained. The changing cost in alcohol will determine the delivery fee for the product. Drinks2U recognizes the fact that customers are

Tips for Maintaining Your Hybrid Vehicle

Tips for Maintaining Your Hybrid Vehicle Hybrids differ little from regular vehicles when it comes to routine maintenance items. Other than the systems that control the onboard storage batteries and the additional electric drive motor, routine maintenance for hybrids follows pretty much lock step with your fathers Oldsmobile. Follow our routine vehicle maintenance schedule to make sure you have all of the basics covered. Full Hybrid Vehicles If operated as designed, full hybrid vehicles have the ability to shut off their internal combustion engines and operate on the electric motor only under certain conditions. (e.g. low-speed maneuvering and light cruising). Needless to say, the engine doesn’t work as hard resulting in reduced wear and tear. Hybrids also often employ regenerative braking systems that both charge the batteries and reduce wear on brake components. Because of the way that the internal combustion engine, the electric drive motor, and the transmission are mated together to work more or less as an entity, a malfunction in one component can affect the way the others function. Serious troubleshooting, diagnosis, and repair of this system is best left to professionals. You can check the transmission fluid, change out spark plugs and fuel and air filters, but delving much deeper does require specialized training. Sophisticated Electronics The complex electronic modules that control the electric drive motor for both propulsion and regenerative braking can generate enormous amounts of heat, so those often have their own dedicated cooling systems. The battery control modules regulate both charge and discharge rates as well as the state of charge of the entire bank. To operate consistently under all conditions, these systems will often employ both heating and cooling systems. When performing the regular maintenance on the engine cooling system, remember to check the individual hoses, pipes, and clamps as well as any additional filters that may be used on the motor and battery cooling/heating system. Be Safe and Beware the Orange Hybrids generally are equipped with dual voltage systems. Though most of the electrical system is safe standard 12-volt, the drive motor and related components operate well in excess of 100 volts. The safety threshold is low and narrow, an electrical shock with as little as 50 volts can prove fatal. To warn technicians and operators of these high voltage circuits, the cables are wrapped in a bright orange casing. To safely maintain and repair these components, the system must be de-powered, a task that is absolutely best left to trained technicians.